Destination competitiveness has become a critical issue in today’s increasingly challenging tourism market. Many studies have indicated that tourists and their needs stand as the ultimate driving force which influences ...

The general objective of this study were to examine the effect of beer advertisement activities on brand awareness in Ethiopian brewery market at Gondar town. It can be concluded that the measures used in this study ...

Now a day, clients’ satisfaction has become the main concern for profit and not-for profit organizations because the success of these organizations largely depends on it. However, clients’ satisfaction could be affected ...

The study investigated the indirect effects of country of origin of on consumer evaluation mediated by brand image of pharmaceutical products in the case of consumers in Gondar city administration. Considering this ...

The main objective of the study is to investigate the indirect effects of service recovery on customer loyalty through the mediation of customer satisfaction in CBE branches in the case of Gondar City Administration. ...

The purpose of this study is investigating the effect of services quality on customer satisfaction. Against this purpose, the study used a descriptive and explanatory design to realize the intended objectives. Gondar ...

The main objective of the study was to investigate the influence of the customer based brand equity dimensions on purchase intention in Gondar city insurance companies. Explanatory study with quantitative research ...

In today’s business environment, organizations required to build long-term profitable relationship with customers to achieve customer loyalty, and customers are becoming more price conscious, more demanding of great ...

This study aimed to examine factors that affect customers’ adoption of internet banking the case of Commercial Bank of Ethiopia, Gonder city branches and to forward some possible recommendations to the concerned organs ...

This study was conducted with an objective of identifying effect of customer relationship marketing on customer retention in Commercial Bank of Ethiopia Gondar District. It conceptualized and developed seven dimensions ...