Abstract:
The general objective of this study were to examine the effect of beer advertisement
activities on brand awareness in Ethiopian brewery market at Gondar town. It can be
concluded that the measures used in this study are valid and highly reliable. All
variables mean value among Television Advertisement and Billboard Advertisement
lies in the range of higher level and the remaining variable Newspaper Advertisement
is lies in the range of moderate. There is positive and strong correlation in between
brand awareness and Television advertisement, brand recognition and recall and
positive and moderate correlation between billboard and newspaper advertisements.
The coefficients of all variables Television, Billboard, and newspaper advertisements
affects significantly and positively to brand recall and brand recognition. So that, the
above selected types of advertisement affects significantly and positively customers
beer brand awareness.
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