The twenty-first century world has brought business ethics scandals that harmed millions of consumers, investors and employees. The changing business environment in which health care industry is provided as other ...

The main objective of this study was to analysis the market segmentation strategy in the commercial bank of Ethiopia. Therefore, this paper is aimed at assessing the market segmentation strategies in the Commercial ...

The main objective of this study was to examine the determinants of financial performance of United Banks S.C in Ethiopia. These factors could be either internal or external factors. Internal factors are factors that ...

CRM is a sound business strategy to identify the hotel more profitable by devoting time and attention to expand account relationships with customers through individualized marketing, re-pricing, discretionary decision ...

The objective of this study was to assess customer based brand equity for a tourism destination: the case of Gondar city. The researcher used the behavioral components of CBBE i.e. brand awareness, brand association, ...

Hotel business is a seasonal sector because of many factors. This study is conducted with the objectives of identifying the factors of tourist hotels seasonality, challenges &marketing strategies to deal with seasonality, ...

The aim of the study was to investigate the role of marketing skill for the success of tourism sector for the case of Gondar town. The study focused on four major tourist sites in the town: Fasildes castle, Fasil swimming ...

In order to maintain a high market share and competitive advantage in the banking business, quality service and customer happiness are required. As a result, the study was carried out to evaluate and compare service ...

Every organization in the market has its own advertising objective, increase market share and sales, and build solid customer relations. The objective of the study was to determine the influence of advertising on ...