• The Assessment of Customer Relationship Management (The Case of Land Mark International Hotel, Gondar Town, Ethiopia) 

  Sewhareg, Getenet (Journal of Exclusive Management Science, 2017-08-01)

  CRM is a sound business strategy to identify the hotel more profitable by devoting time and attention to expand account relationships with customers through individualized marketing, re-pricing, discretionary decision ...
• THE IMPACT OF MARKETING MIX STRATEGIES ON MICRO AND SMALL BUSINESS ENTERPRISES PERFORMANCE 

  Unknown author (forum4researchers, 2017-01-01)

  Assess the impact of marketing mix strategies practice on micro and small enterprise performance at Gondar city.
• Influence of Emotional Buying Behaviour on FMCG Products: A Case Study on Pathanjali Products in Srikakulam District, AP. 

  Vakamullu Gopalakrishna **DR Fentaye Kassa ***Sewareg Getenet ****Prof. Koppala Venugopal (2018-04-20)

  Emotional marketing for gaining competitive advantage and emotional association between the product and the customers has been tremendously employed by the companies is trending today. Several companies pertaining to Fast ...
• Employees’ Perception towards the Business Advantages of Corporate Social Responsibility (CSR) Initiatives of Ethiopian Brewery Industry 

  Fentaye Kassa Hailu (2018-04-20)

  CSR, being focused more on customers and other related communities has generated a gap in finding and perceiving the business advantages by its own employees. The main objective of the study is to examine the perceived ...
• Employees’ Perception towards Corporate Social Responsibility (CSR) Initiatives of Ethiopian Brewery Industry 

  Fentaye Kassa Hailu (2018-04-20)

  The relationships that a business has with the society have been discussed by several scholars for decades in the context of corporate social responsibility and stakeholder theory. The idea of stakeholder as a central ...
• THE STATUS OF CORPORATE SOCIAL RESPONSIBILITY IN ETHIOPIA 

  Fentaye Kassa (Ph.D) (2018-04-20)

  The purpose of this study is to examine the status of CSR in Ethiopia and provide recommendations about the role of Ethiopian Government to support a CSR agenda and intervention policy to address social challenges. ...
• Family Decision Making On Purchasing the Gold: A Study on the Transition of Indian Gold Imports into Economic Turmoil 

  DR K.Venugopal , B. Rajesh ,DR Mulugeta Negash ,Aschalew Adane Brhanu (2016-06-22)

  Golden era is seldom illustrated for an epitomized growth of anything for a tenure and India having been topped the list in the consumption of gold, cannot be proved to be safer for the economic turmoil is ahead with ...
• Assessment of Hotel Seasonality; Causes, Challenges & Marketing Strategies to Deal With: In case of Selected Hotels of Amhara National Regional State 

  Aschalew Adane Brhanu , Seyar Yassin , Bemnet Letibelu ,Dr K.Venugopal (2018-01-01)

  Hotel business is a seasonal sector because of many factors. This study is conducted with the objectives of identifying the factors of tourist hotels seasonality, challenges &marketing strategies to deal with seasonality, ...
• ASSESSMENT OF MARKETING SKILL APPLICATION IN TOURISM PLACES IN SRIKAKULAM DISTRICT, ANDHRA PRADESH 

  HAIMANOTE BELAY , DR G.L.S.RAVIKUMAR , ASCHALEWADANE , DR K.VENUGOPAL (2017-12-12)

  The importance of marketing skill to Tourism industry is increasingly seen as a viable development strategy to promote for sustainable economy in an effective way to counter declining tourism incomes especially in the ...
• Assessment of International Tourists Perceived Service Quality in Tourist Standard Hotels’ Service; In Case of Gondar Town 

  Aschalew Adane (2017-06-13)

  The objective of this paper was assessing service quality and tourists‟ perception in tourists‟ standard hotel in Gondar town, one of the best tourist destinations in Amhara National Regional State & in Ethiopia, where ...
• ASSESSEMENT OF CUSTOMERS’ BRAND SWITCHING OF BEERS: IN THE CASE OF BREWERY INDUSTRY IN NORTH GONDAR REGION 

  DR KOPPALA VENUGOPAL; ASCHALEW ADANE; YIMER ASEMARE (2017-03-10)
• ANALYSIS OF DAIRY MARKETING CHAIN: IN THE CASE OF GONDAR TOWN AND THE NEARBY RURAL KEBELES, NORTHWEST ETHIOPIA 

  DR KOPPALA VENUGOPAL; ASCHALEW ADANE; GETYE SHUMYE (2017-05-10)
• The Impact of Pharmaceutical Promotion Strategies on Prescribing Behavior of Physicians A Developing Country Experience: Case of Addis Ababa, Ethiopia 

  Dr. Mulugeta Negash Assistant Professor, Mr. Achenif Adamu (2017-02-08)

  The population growth and economic development of Ethiopia contribute for huge demand to health care services in general and pharmaceutical products in particular. There are various local and global players in Ethiopian ...
• Levels and factors of brand loyalty towards beer brands: The case of a developing country perspective, Ethiopia 

  Mulugeta Negash, Tesfaye Gedion and Asnake Tsegay (2017-03-31)

  The study was done in Ethiopia three cities. The success of any business is highly dependent on getting and maintaining customers. Many firms try to sphere their operations aiming customers through measuring customers’ ...
• Relationships between Advertising Effectiveness, Customer Perceived Value and Customer Loyalty: The Case of Commercial Bank of Ethiopia 

  MS. Zemenay Yeneneh, Dr. Mulugeta Negash and Mr. Aschalew Adane (2018-02-02)

  The banking industry is undertaking extensive promotional activities to attain customers’ preference. The competition in Ethiopian banks is paramount and commercial banks in the country surpassed eighteen from five banks ...
• EFFECT OF CREDIT ACCESS FACTORS ON THE PERFORMANCE OF MICRO AND SMALL ENTERPRISE– IN CASE OF FAMILY BUSINESS OF GONDAR CITY, ETHIOPIA 

  MULUGETA NEGASH WODAJE (2018-04-04)

  The development of a country mainly depends on the performances and structure of manufacturing sector. Developing countries like Ethiopia face a lot of challenges to market its products in line with the formulation and ...
• Identifying and Analyzing of Factors Contributing for Growth of Non–Life Insurance Gross Premium a Developing Country Perspective: Case of Insurance Industry in Ethiopia 

  Negash, Dr. Mulugeta; Venu Gopal, **Prof. Koppala; Asmare, ***Mr. Solomon (2010-11-10)

  Ethiopian non-life insurance gross premium for the past 10 years has grown on average of 20.74% that doubles the economic growth of the country. Although the sector growth is rapid, penetration rate and density of insurance ...
• Relationships between Advertising Effectiveness, Customer Perceived Value and Customer Loyalty: The Case of Commercial Bank of Ethiopia 

  Yeneneh, MS. Zemenay; Negash2, Dr. Mulugeta; Adane, Mr. Aschalew (2010-10-13)

  The banking industry is undertaking extensive promotional activities to attain customers’ preference. The competition in Ethiopian banks is paramount and commercial banks in the country surpassed eighteen from five banks ...
• EFFECT OF CREDIT ACCESS FACTORS ON THE PERFORMANCE OF MICRO AND SMALL ENTERPRISE– IN CASE OF FAMILY BUSINESS OF GONDAR CITY, ETHIOPIA 

  NEGASH WODAJE, MULUGETA (2010-11-12)

  The development of a country mainly depends on the performances and structure of manufacturing sector. Developing countries like Ethiopia face a lot of challenges to market its products in line with the formulation and ...
• Levels and factors of brand loyalty towards beer brands: The case of a developing country perspective, Ethiopia 

  Negash1, Mulugeta; Tesfaye Gedion, Tesfaye; Tsegay, Asnake (2010-09-17)

  Levels and factors of brand loyalty towards beer brands: The case of a developing country perspective, Ethiopia

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