Abstract:
The relationships that a business has with the society have been discussed by several scholars for decades in the context of corporate social responsibility and stakeholder theory. The idea of stakeholder as a central tenant in CSR involves ethical and organizational practices where corporations bear the responsibility of their impact on all organizational stakeholders; this, in turn, determines societies’ desire to legitimate business practices. The main objective of the study is to examine the perception of employees toward CSR initiatives of the brewery industry in Ethiopia. For the study purpose, a cross-sectional research design and survey method was employed. Convenience sampling technique was used to select participants and collected primary data from a total of 429 employees of major five brewery firms. The result of study indicated that the perception of employees, customers, community and environmental aspect of CSR and the overall perception of CSR initiatives of brewery firms were above average but, the least mean score was registered to employee aspect of CSR. Therefore, companies that choose to implement CSR approach must emphasize on employees’ aspect of CSR first and other stakeholder groups afterwards since the success and failure of firms, including CSR implementation are largely depend on commitment, and motivation of employees.
