Abstract:
Teff is very essential cereal crop in Ethiopia, especially in East Dembiya district. It is produced
for food supply and income generating by majority of the respondents. Current knowledge on
product marketing in Ethiopia is poor and inadequate for designing and implementing policies
to overcome problems in the marketing system. This study was aimed to analyzing factors
affecting market participation and participation decision of teff producers in East Dembiya
district. This research was employed the firsthand data that gathered from 385 randomly chosen
teff producers and double hurdle model was employed to classify the determinants of market
participation decision and intensity of participation. In the first hurdle, distance to market, non farm income, production of teff, and farm size allocated to teff were found to influence the
participation in teff sales considerably. In the 2nd hurdle; age of the household head, family size,
land size allocated to teff, non-farm, and production of teff were found to have significant role in
intensity of participation. The study suggested that farmers in the study area did get timely
market information up on which to base their marketing decision; Infrastructure is an important
instrument for marketing efficiency. As a result, the finding of this work suggested that
infrastructural development should be improved, especially establishment of road facilities
around the production centers.
