Abstract:
The major objective of this study was assessing the role of amhara regional state Soccer clubs
management for spectators’ satisfaction. The effect to get reliable information of the issue
under study, descriptive research method employ because descriptive methods helps to
explain clubs management for spectators’ satisfaction. Data gather from participants that are
claiming to have adequate proximity to the study area. To select from the whole population
120 spectators, by using random sampling techniques, 2 club mangers and 2 coaches by using
purposive sampling techniques. Two instruments such as questionnaire and interview were
used to gather the data. The descriptive analysis of the data was analyzed by using both
qualitative and quantitative methods such as frequency counts percentage and descriptive
statements. The major factors of amhara regional state Soccer clubs management for
spectators’ satisfaction were lack of facility, written documents, financial problem, program
problem or arrangement, problem of securities of the stadium ,covid19, cleanness of stadium
for specially Fasil Kenema, and no enough car parking. To overcome the following
recommendations have been forwarded to clubs management and every stakeholder should
work hand to hand in order to solve the problems. The government administrators should give
high attention to solve lack of budget, facility and to build on standardized stadium. The
majority respondents were not satisfied in the clubs. Generally, the researcher concluded that
cleanness of stadium, facility, atmosphere of the game and securities of the stadium were very
important to increase spectators’ satisfaction. Therefore, clubs managers should be given a
great emphasis to clubs facility to increase spectators’ satisfaction to develop soccer
managements.
