THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN PUBLIC AND PRIVATE BANKS (A COMPARATIVE STUDY BETWEEN COMMERCIAL BANK OF ETHIOPIA AND AWASH INTERNAT GONDAR TOWN) UNIVERSITY OF GONDAR COLLEGE OF BUSINESS AND ECONOMICS DEPARTMENT OF MANAGEMENT ADVISOR: TESHALE B CO-ADVISER: TADE THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN PUBLIC AND PRIVATE BANKS (A COMPARATIVE STUDY BETWEEN COMMERCIAL BANK OF ETHIOPIA AND AWASH INTERNATIONAL BANK IN

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