Abstract:
Ecotourism industry today like any others sectors contribute for country development, conservation,
through generating funds for protected areas, creating employment opportunities for local communities,
and offering environmental education, increasing government revenue’s, through visitors use fee,
business owner’s tax and donation, international comparison, appreciation and local pride and stronger
economy. Ethiopia is prosperous with natural visitor’s attraction; however, the country is poor. Due to
many reason, Difference human interest over illegal use of resources, like, grazing, hunting and
increasing farming. Maximum Ethiopian ecotourism destination not principle of community based
ecotourism activities and absence of visitor’s facilities in tourist destination areas. To reduce this
problem, it needs exertion of government, NGO, S and private sectors involve. The main objective of the
study is to examine ecotourism as a driver for economic sustainability in Banja woreda of Northern
Ethiopia. The researcher was used purposive sampling technique, and used questionnaires, depth
interview, and document analysis. The research used analysis both qualitative and quantitative
approaches. The research finding revealed that ecotourism is a viable option for economic
sustainability of the study in terms job creation, government revenue, and investment
opportunities in Banja woreda. In explicit terms, ecotourism creates job for 539 individuals, birr
1,448,575 for government income in 2013-2022 and boots to invite 83 investors for providing
tourism and hospitality services. The research findings further showed that ecotourism has huge
benefits for the study area. However, the researcher suggested that the
Culture and tourism office responsible body should be encouraging community empowerment to
open their own business in the formal and informal sectors in order to more increasing economic
significance of ecotourism in woreda.
