Abstract:
This study objectives to assess the main factors affecting the performance of women
entrepreneurs in micro and small enterprises with special emphasis on manufacturing,
urban agriculture, trade, and service sectors in Debark town. To achieve the
objectives of this study, quantitative and qualitative datas were analyzed using
statistical analysis such as descriptive and inferential analysis. The respondent
women entrepreneurs were selected using a stratified sampling technique, this study
also used employed descriptive a total of 150 women entrepreneurs were involved in
the study to provide quantitative data. Moreover, the study was involved 10 key
informants in the interview sessions. After the data has been collected it was analyzed
by descriptive statistics, and inferential statistics (Association). The results indicated
the engaged business sectors, and the ownership of business of women entrepreneurs
in micro and small enterprises affected their performance. The study found the
economic, socio-culture, legal/administrative factors and the main challenges faced
by women entrepreneurs in areas of governmental institutions. The finding further
indicates that there exists linear and positive association ranging from substantial to
the strong association was found between factors, and performance may significantly
explain the variations in the dependent variable a 1% level of significance. Based on
the main findings, Sociologists and business advisors should be always providing
fresh information to women entrepreneurs about how to run their business in the
study area. They should recognize the importance of women entrepreneur in the
society
