Abstract:
The main purpose of this study is to investigate the effect of organizational culture on total
quality management implementation of Dashen brewery factory, Gondar. In order to achieve
the purpose of the study, five hypotheses have been formulated that links organizational culture
to total quality management implementation of Dashen brewery factory. The target population of
the study is 557 employees and managers of Dashen Brewery Factory. In this study simple
random sampling technique was employed to select sample respondents from the total
population. A standardized questionnaire which adopted from previous scholars on five point
Likert scale basis is used to collect data from 232 sample respondents of the factory, and 212
(91.4%) of the questionnaire were fully returned. In addition to the primary data, a secondary
source of data was collected from different books and articles. To analyze the collected data,
both descriptive (frequency distribution) and inferential (correlation and regression) statistics
were utilized using SPSS version 20. Correlation and regression analysis were employed to
check the relationship between the dependent variable; total quality management
implementation and independent variables; organizational culture (meaningful value, support
and promotion value discipline value and free style values). The findings of the study indicated
that free style value was the most influential factor followed by discipline value that affects total
quality management implementation of the factory. And also support and promotion value as
well as meaningful values had a positive and significant effect on Total quality management
implementation. As a result the factory is recommended to placing more care in improving the
prevalence level of the organizational culture levels, in general, and focusing on the relatively
low-level dimensions. With special care to achieve coherence among these dimensions in terms
of proximity of the prevalence levels and lessening the deviations among the dimensions, as well
as among the same on dimension, due to the integrative nature among them.
